CRM & Loyalty
CRM Strategy & Customer Loyalty
A practitioner-led path through the discipline MSET runs for the world’s biggest brands. You’ll learn how to frame a loyalty strategy around customer lifetime value, design tiers and rewards that actually change behaviour, and build the measurement framework that keeps a program honest. Real frameworks, no fluff.
Beginner 4 lessons 2 quizzes 1h total
Skills you’ll gain
SegmentationLifecycle MarketingLoyalty DesignRetention Metrics
₹8,999₹14,99940% off
Launch offer · limited time
Self-paced · Lifetime access · Certificate on completion
Curriculum
Module 1
Foundations of CRM
2 lessons · quiz
Module 1
Foundations of CRM
- What CRM actually is9m
- Customer lifetime value12m
- Module quiz2 Q
Module 2
Segmentation & Lifecycle
2 lessons · quiz
Module 2
Segmentation & Lifecycle
- Behavioural segmentation11m
- Designing lifecycle journeys13m
- Module quiz2 Q
Career outcomes
Roles this course helps you move into in the Indian job market, with typical salary ranges by city. Ranges are indicative and scale with experience.
CRM Manager
High- Bangalore₹8–16 LPA
- Gurugram₹7–14 LPA
- Chandigarh₹5–9 LPA
Loyalty Program Manager
Growing- Bangalore₹9–18 LPA
- Mumbai₹8–15 LPA
- Chandigarh₹5–10 LPA
CRM Analyst
Steady- Bangalore₹5–10 LPA
- Chandigarh₹4–7 LPA
LPA = lakhs per annum. Salary figures are indicative, based on current Indian market trends, and not a guarantee of employment.
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