Data & Insight
Data Analytics for Marketers
Marketing now runs on data, but data without interpretation is noise. This course teaches you to ask the right question, choose the right metric, read a cohort, run a clean experiment, and present a finding that drives a decision.
Intermediate 4 lessons 2 quizzes 1h total
Skills you’ll gain
MetricsCohort AnalysisA/B TestingData Storytelling
₹9,999₹16,99941% off
Launch offer · limited time
Self-paced · Lifetime access · Certificate on completion
Curriculum
Module 1
Metrics that matter
2 lessons · quiz
Module 1
Metrics that matter
- Vanity vs. actionable metrics10m
- The north-star metric11m
- Module quiz1 Q
Module 2
Cohorts & experiments
2 lessons · quiz
Module 2
Cohorts & experiments
- Cohort analysis12m
- A/B testing basics14m
- Module quiz2 Q
Career outcomes
Roles this course helps you move into in the Indian job market, with typical salary ranges by city. Ranges are indicative and scale with experience.
Marketing Analyst
High- Bangalore₹6–12 LPA
- Hyderabad₹6–11 LPA
- Chandigarh₹4–8 LPA
Data Analyst
High- Bangalore₹7–14 LPA
- Pune₹6–12 LPA
- Chandigarh₹4.5–8 LPA
BI Analyst
Growing- Bangalore₹8–15 LPA
- Chandigarh₹5–9 LPA
LPA = lakhs per annum. Salary figures are indicative, based on current Indian market trends, and not a guarantee of employment.
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