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About MSET

Eight years. One promise: your growth.

We’re not an agency you brief and forget. We embed with the world’s biggest brands — owning the CRM, loyalty, data and AI that move their numbers, and staying for the outcome.

40M+
Loyalty members engaged
8+
Years in market
3
Global delivery hubs
100%
ISO 27001 certified
What we stand for

Six principles behind every engagement.

Senior people, secure delivery and a relentless focus on outcomes.

01
Outcomes over output

Every engagement is judged on the numbers it moves, not the features it ships.

02
True partnership

We embed with your team and own the result with you, start to finish — accountable, not arms-length.

03
Secure by design

ISO 27001 controls wrap every engagement and every dataset. Security is the default, not an add-on.

04
Senior, embedded teams

Strategists, technologists and data specialists — no juniors learning on your budget.

05
Global delivery, one standard

Hubs in Dubai, Bangalore and Chandigarh, one connected team — the same bar wherever the work happens.

06
Built to last

We don’t hand over and leave. We run, measure and optimise what we build, for years.

Our journey

From a CRM consultancy to an end-to-end partner.

2018
Founded in Dubai

A specialist CRM and loyalty consultancy for regional retail brands.

2021
Bangalore hub opens

Engineering and data capability scales with a second delivery centre.

2024
ISO 27001 certified

Security management formalised to the highest international standard.

Today
Enterprise partner

A Braze delivery partner running CRM, loyalty, data and AI for the world’s biggest brands.

Our journey

From a CRM consultancy to an end-to-end partner.

  1. 2018
    Founded in Dubai

    A specialist CRM and loyalty consultancy for regional retail brands.

  2. 2021
    Bangalore hub opens

    Engineering and data capability scales with a second delivery centre.

  3. 2024
    ISO 27001 certified

    Security management formalised to the highest international standard.

  4. Today
    Enterprise partner

    A Braze delivery partner running CRM, loyalty, data and AI for the world’s biggest brands.

Where we work

Three hubs, one connected team.

Dubai
Riyadh
Lebanon
Chandigarh
Bangalore
London
Dubai
2705, Marina Plaza, Al Marsa St, Dubai Marina, Dubai.
Mon - Fri · 9:00 AM - 6:00 PM
Bangalore
Anthill IQ, Church St, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001
Mon - Fri · 10:30 AM - 7:30 PM
Chandigarh
MSET Centre, Magnet Cowork, Phase-1, Industrial Area, Chandigarh - 160002
Mon - Fri · 10:30 AM - 7:30 PM
Join us

Want to build alongside this team?

We’re always looking for senior people who care about craft and outcomes.