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About MSET

Innovative technology for modern business

At MSET, we're not just a company; we're your trusted partner on the digital journey. With a relentless commitment to excellence, innovation, and client satisfaction, we have emerged as a leading force in the world of Digital services.

Our mission

We drive growth for our clients through the development and management of next generation digital solutions — delivering measurable results for the world’s biggest brands.

What we stand for

The principles behind every engagement.

Senior people, secure delivery and a relentless focus on outcomes — the constants across everything we build.

Outcomes over output

We lead with growth and measurable results — never a feature list.

True partnership

We embed with your team and own the result with you, start to finish.

Secure by design

ISO 27001 controls wrap every engagement and every dataset.

Senior, embedded teams

Strategists, technologists and data specialists — no juniors learning on your budget.

Global delivery

Two hubs in Dubai and Bangalore, one connected team and standard.

Built to last

We don’t hand over and leave — we run and optimise what we build.

Our journey

Fifteen years, two hubs, one standard.

From a focused CRM consultancy to an end-to-end digital partner running platforms for global brands.

2010

Founded in Dubai

Started as a specialist CRM and loyalty consultancy for regional retail brands.

2016

Bangalore hub opens

Engineering and data capability scales with a second global delivery centre.

2021

ISO 27001 certified

Security management formalised to the highest international standard.

Today

40M+ members engaged

A Braze delivery partner running CRM, loyalty, data and AI for the world’s biggest brands.

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Leadership

The people behind the work.

Meet the full team
Paul Lenaghan
Paul LenaghanChief Executive Officer
Suky Bal
Suky BalChief Operating Officer
Stephen Fitzgerald
Stephen FitzgeraldStrategy Director
Deepti Sindhwani
Deepti SindhwaniData & Insight Lead
Let’s talk

Ready to get started?

Let’s discuss how MSET can help transform your digital possibilities into realities.