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About MSET

Innovative technology for modern business

At MSET, we're not just a company; we're your trusted partner on the digital journey. With a relentless commitment to excellence, innovation, and client satisfaction, we have emerged as a leading force in the world of Digital services.

35+
Years Experience
40+
Projects Delivered
140+
Team Members
15+
Countries Served
Our mission

We drive growth for our clients through the development and management of next generation digital solutions — measurable results for the world’s biggest brands, never a feature list handed over and forgotten.

What we stand for

Six principles behind every engagement.

Senior people, secure delivery and a relentless focus on outcomes — the constants across everything we build.

01

Outcomes over output

We lead with growth and measurable results — every engagement is judged on the numbers it moves, not the features it ships.

02

True partnership

We embed with your team and own the result with you, start to finish — accountable, not arms-length.

03

Secure by design

ISO 27001 controls wrap every engagement and every dataset — security is the default, not an add-on.

04

Senior, embedded teams

Strategists, technologists and data specialists — no juniors learning on your budget.

05

Global delivery, one standard

Two hubs in Dubai and Bangalore, one connected team — the same bar wherever the work happens.

06

Built to last

We don’t hand over and leave — we run, measure and optimise what we build, for years.

Our journey

From a CRM consultancy to an end-to-end partner.

2010

Founded in Dubai

Started as a specialist CRM and loyalty consultancy for regional retail brands.

2016

Bangalore hub opens

Engineering and data capability scales with a second global delivery centre.

2021

ISO 27001 certified

Security management formalised to the highest international standard.

Today

40M+ members engaged

A Braze delivery partner running CRM, loyalty, data and AI for the world’s biggest brands.

Leadership

The people behind the work.

Meet the full team
PL
Paul Lenaghan
Chief Executive Officer
SB
Suky Bal
Chief Operating Officer
SF
Stephen Fitzgerald
Strategy Director
Let’s talk

Let’s transform your digital possibilities.

Ready to drive growth through next generation digital solutions? Book a free call — no commitment.