The People Behind MSET
A diverse group of innovators, engineers, and strategists united by a passion for building exceptional digital experiences.
The people behind the work.
Majed is the Founder & CEO of AYM Commerce and Co-founder & MD of Danube Online. An award-winning entrepreneur and e-commerce leader in Saudi Arabia, he built the Kingdom's first online grocery service in partnership with BinDawood Holding, revolutionising the Middle East's e-commerce grocery space.
Suky has a wealth of experience in Team and Product Development, e-Commerce, Loyalty, Cloud Services and CRM, gained with market leading organizations including Aimia, AYM Commerce, Proctor and Gamble, Axis Bank, Virgin Blue and Exxon Mobile.
Vidhu brings over 15 years of expertise in creativity and innovation. Operating her own fashion house and manufacturing allows Vidhu to bring a new dimension in thinking. Strong commercial background coupled with people skills, makes Vidhu the ideal leader to operate and grow the India business.
Stephen has over 15 years of experience and a demonstrated history of working in the B2B technology industry. Skilled in Financial Analysis, Negotiation, Forecasting and Management. Stephen previously worked with EY, Pfizer and AIMIA. He is an ACA and Fellow of Chartered Accountants Ireland (FCA).
Ranjeet is a certified IBM AI Developer and Backend Engineering Lead with 12+ years of experience in building intelligent, cloud-native platforms. He currently leads the backend modernization of P&G’s global loyalty systems at MSE Technology, leveraging the latest technologies to deliver scalable and secure solutions. He holds a Master’s in Computer Science from Birmingham City University, UK.
Lavanya is a certified Azure and GCP professional, with specialism in Security, Cloud Architecture and DevOps practices. Experience in deploying in multi-cloud solutions, prioritizing cutting-edge technology and robust security measures.
Dev brings over 2 decades of experience as a leader in Engineering, Security, Quality, and Artificial Intelligence. An expert in integrating AI with engineering solutions, he has been instrumental in driving technological innovations and maintaining high standards of product quality. His leadership has successfully guided multidisciplinary teams through complex projects, resulting in significant operational improvements and robust engineering outcomes.
Paul has over 25 years marketing experience covering data, analytics, product development, campaign/media management and campaign delivery. Paul has led large multifunctional teams in the successful delivery of loyalty and CRM marketing programmes. Paul has domain expertise in the field of marketing technology and the know-how to drive innovative CRM Programs that build meaningful customer relationships.
Indi brings over 10 years of expertise in data and strategy, focusing on the full spectrum of data — from collection to providing meaningful insights. His role involves optimizing technology stacks and leading teams that transform complex datasets into strategic insights and products.
Jag brings over 10 years of experience in leading operational functionals. Building strong collaborative teams and always looking through the lens of the customer enables Jag to drive operational excellence with the focus and quality it deserves.
Muath merges a robust background in cognitive research with substantial expertise in high-velocity business execution. He employs a rigorous approach specializing in the modernization of legacy infrastructures and optimization. His work integrates technical precision with advanced computational modeling.
20+ years bridging industry and academia — driving employability, full-spectrum EdTech leadership, and institutional growth across large-scale operations and transitions.
Want to join our team?
We're always looking for talented individuals who share our passion for innovation and excellence.