Loyalty Rewards Platform

The Challenge

A Fortune 500 consumer packaged goods company needed a scalable loyalty platform to engage millions of customers across multiple markets. The existing system was fragmented, leading to low engagement rates and missed opportunities for brand connection.

Our Approach

We designed and built a comprehensive loyalty rewards platform from the ground up, focusing on creating genuine value for both the brand and its customers. The platform incentivizes everyday purchases while creating a deeper emotional connection between the brand and its community.

Key architectural decisions included a microservices-based backend for scalability, real-time points processing, and a mobile-first responsive design that works seamlessly across devices.

Key Features

Powered by MSET’s proprietary AI and machine learning – based loyalty management system, our loyalty platform delivers customized & personalized, one-to-one experiences across all channels and audiences at scale. Using advanced models for customer lifetime value, churn prediction, engagement, reactivation, and more, the engine identifies the most effective actions to drive meaningful business outcomes.

Our platform measures true incremental revenue impact across channels and continuously improves its performance through real-time learning and optimization.

Built with transparency at its core, the AI/ML Rules Engine combines behavioral insights with advanced data science to deliver highly relevant, consistent, and personalized experiences at every customer touchpoint.

Results

The platform achieved over 15 million active users within the first year of launch, with a 92% engagement rate among registered members. The charitable giving feature has facilitated over $25 million in donations, creating a powerful emotional connection between the brand and its customer base.